What should you do when your business revenue drops suddenly?

Lee Kariuki advises against panic-driven decisions. Instead, identify what you should have done that you didn't, return to your core strengths, and avoid making inauthentic offers that confuse your market and alienate your most loyal customers.

How do erratic business decisions hurt your brand?

Panic leads to offers that are incongruent with your core identity, which confuses your market and erodes trust with your best customers. Consistency and authenticity are more durable than reactive pivots — which often signal desperation rather than confidence.

When should a business owner hire a consultant?

If you're making emotionally driven decisions that contradict your brand's core identity — or losing perspective on what your business actually stands for — a consultant can help you regain clarity. Lee Kariuki offers consulting at leekariuki.com to help business owners get back on track.

Strategy

Don’t Panic

leekariuki

August 10, 2024

1 min read

Don't panic. Panicking puts you in a state of reaction. You start putting out offers that are incongruent and inauthentic with your core identity....and this confuses the hell out of your market.

Play your core game. Find out what you ought to have done that you didn't and then get back on that horse and saddle on!!! Don't lose your core loyalists because you don't have a handle on your emotions and your making erratic decisions to bandaid the revenue dilemma.

Talk to a consultant/coach if you have to, but don't drive your brand to extinction.
Stay calm, stay cool get back to your strengths.

You got this!!!!

Lee Kariuki